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The Experience Disrupters /
We're seeing a new species of disrupter emerging in our economy: experience disrupters. These organizations have great products but offer even better experiences, and they're successfully outmaneuvering their competition by excelling at this. In a nutshell, how they sell is why they win.
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
MIT Sloan Management Review,
2020.
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| Edición: | 1st edition. |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 520 | |a We're seeing a new species of disrupter emerging in our economy: experience disrupters. These organizations have great products but offer even better experiences, and they're successfully outmaneuvering their competition by excelling at this. In a nutshell, how they sell is why they win. | ||
| 542 | |f Copyright © 2020 MIT Sloan Management Review |g 2020 | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 588 | |a Online resource; Title from title page (viewed February 27, 2020) | ||
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