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The Experience Disrupters /
We're seeing a new species of disrupter emerging in our economy: experience disrupters. These organizations have great products but offer even better experiences, and they're successfully outmaneuvering their competition by excelling at this. In a nutshell, how they sell is why they win.
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
MIT Sloan Management Review,
2020.
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| Edición: | 1st edition. |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | We're seeing a new species of disrupter emerging in our economy: experience disrupters. These organizations have great products but offer even better experiences, and they're successfully outmaneuvering their competition by excelling at this. In a nutshell, how they sell is why they win. |
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| Descripción Física: | 1 online resource (7 pages) |