The New Disrupters /
Clayton Christensen's Theory of Disruptive Innovation presciently explained that fast-moving disrupters entering the market with cheap, low-quality goods could undermine companies wed to prevailing beliefs about competitive advantage. In the last decade, however, disrupters have changed dramati...
Autor principal: | McGrath, Rita (Autor) |
---|---|
Autor Corporativo: | Safari, an O'Reilly Media Company |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
MIT Sloan Management Review,
2020.
|
Edición: | 1st edition. |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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