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The New Disrupters /

Clayton Christensen's Theory of Disruptive Innovation presciently explained that fast-moving disrupters entering the market with cheap, low-quality goods could undermine companies wed to prevailing beliefs about competitive advantage. In the last decade, however, disrupters have changed dramati...

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Detalles Bibliográficos
Autor principal: McGrath, Rita (Autor)
Autor Corporativo: Safari, an O'Reilly Media Company
Formato: Electrónico eBook
Idioma:Inglés
Publicado: MIT Sloan Management Review, 2020.
Edición:1st edition.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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