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Case Study/McDonald's in China-Cooking up a Recipe for Effective Leadership
When McDonald's opened its first restaurant in China in 1990-- an outlet in Shenzhen, a city that borders Hong Kong--the company knew it was taking a giant step in its global strategy. It also knew that as one of the icons of Western culture, it would have to make some adjustments in its approa...
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
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[Erscheinungsort nicht ermittelbar]
Center for Creative Leadership
2008
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| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |