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The forever transaction : how to build a subscription model so compelling, your customers will never want to leave /
Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their busine...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
2020.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover
- Title page
- Copyright page
- Dedication
- Contents
- Introduction: The why of forever
- PART ONE. LAUNCH. 1. Welcome to the world of forever
- 2. Are you ready for forever?
- 3. Forever begins with a plan
- 4. Define your forever promise
- 5. Choose the right who for the how
- 6. Develop your first experiments
- 7. Test, learn, adjust
- PART TWO. SCALE. 8. Manage emotions, transform culture, and build a shared vision
- 9. Do acquisitions make sense for your company?
- 10. Six common setbacks and how to avoid them
- 11. Choose the technology to scale
- 12. Create and fine-tune your pricing strategy
- 13. Essential metrics for long-term relationships
- PART THREE. LEAD. 14. Forever is a long time: don't take shortcuts
- 15. Continue to iterate
- 16. Stay forever young: avoid aging with your members
- 17. Protect your members from subscription fatigue
- 18. Going global with the forever transaction
- 19. Emerging trends-forever is here now
- Conclusion: How to build and maintain a forever transaction
- Glossary
- Notes
- Acknowledgments
- Index
- About the author.