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The forever transaction : how to build a subscription model so compelling, your customers will never want to leave /
Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their busine...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
2020.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Baxter, Robbie Kellman, |e author. | |
| 245 | 1 | 4 | |a The forever transaction : |b how to build a subscription model so compelling, your customers will never want to leave / |c Robbie Kellman Baxter. |
| 264 | 1 | |a New York : |b McGraw-Hill Education, |c 2020. | |
| 300 | |a 1 online resource (xii, 238 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Cover -- Title page -- Copyright page -- Dedication -- Contents -- Introduction: The why of forever -- PART ONE. LAUNCH. 1. Welcome to the world of forever -- 2. Are you ready for forever? -- 3. Forever begins with a plan -- 4. Define your forever promise -- 5. Choose the right who for the how -- 6. Develop your first experiments -- 7. Test, learn, adjust -- PART TWO. SCALE. 8. Manage emotions, transform culture, and build a shared vision -- 9. Do acquisitions make sense for your company? -- 10. Six common setbacks and how to avoid them -- 11. Choose the technology to scale | |
| 505 | 8 | |a 12. Create and fine-tune your pricing strategy -- 13. Essential metrics for long-term relationships -- PART THREE. LEAD. 14. Forever is a long time: don't take shortcuts -- 15. Continue to iterate -- 16. Stay forever young: avoid aging with your members -- 17. Protect your members from subscription fatigue -- 18. Going global with the forever transaction -- 19. Emerging trends-forever is here now -- Conclusion: How to build and maintain a forever transaction -- Glossary -- Notes -- Acknowledgments -- Index -- About the author. | |
| 520 | |a Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The Membership Economy is here and it's here to stay-and if you want to compete for the long run, you need to join it. Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust. You'll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers--and are keeping them coming back. You'll learn how to lead your organization through every step of the process--from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You'll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users. With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success--today, tomorrow, and forever. | ||
| 542 | |f Copyright © McGraw-Hill 2020 |g 2020 | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
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