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The startup owner's manual : the step-by-step guide for building a great company. Vol. 1 /
"More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley,
[2020]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Getting started. The path to disaster : a startup is not a small version of a big company
- The path to the to the epiphany : the customer development model
- The customer development manifesto
- Customer discovery. An introduction to customer discovery
- Customer discovery, phase one : state your business model hypothesis
- Customer discovery, phase two : "Get out of the building" to test the problem : "do people care?"
- Customer discovery, phase three : "Get out of the building" and test the product solution
- Customer discovery, phase four : verify the business model and pivot or proceed
- Customer validation. Introduction to customer validation
- Customer validation, phase one : "Get ready to sell"
- Customer validation, phase two : "Get out of the building and sell!"
- Customer validation, phase three : develop product and company positioning
- Customer validation, phase four : the toughest question of all : pivot or proceed?