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The brand strategy canvas : a one-page guide for startups /
No matter where you are in the business creation process, this invaluable guide is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[California] :
Apress,
[2020]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | OR_on1143418163 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 200306s2020 caua ob 000 0 eng d | ||
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| 019 | |a 1132278867 | ||
| 020 | |a 9781484251591 |q (electronic bk.) | ||
| 020 | |a 1484251598 |q (electronic bk.) | ||
| 020 | |z 148425158X | ||
| 020 | |z 9781484251584 | ||
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| 037 | |a CL0501000102 |b Safari Books Online | ||
| 050 | 4 | |a HD62.5 | |
| 082 | 0 | 4 | |a 650.1 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Woods, Patrick |c (Branding consultant), |e author. | |
| 245 | 1 | 4 | |a The brand strategy canvas : |b a one-page guide for startups / |c Patrick Woods. |
| 264 | 1 | |a [California] : |b Apress, |c [2020] | |
| 264 | 2 | |a New York, NY : |b Distributed to the Book trade worldwide by Springer Science+Business Media New York, |c [2020] | |
| 264 | 4 | |c ©2020 | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from cover (Safari, viewed March 5, 2020). | |
| 504 | |a Includes bibliographical references. | ||
| 520 | |a No matter where you are in the business creation process, this invaluable guide is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time. -- |c Edited summary from book. | ||
| 505 | 0 | |a Chapter 1: Getting Started with the Brand Strategy Canvas -- Chapter 2: Overview of the Brand Strategy Canvas -- Chapter 3: Market Opportunity -- Chapter 4: Rational and Emotional Benefits -- Chapter 5: Brand Positioning -- Chapter 6: Defining Your Brand Values -- Chapter 7: Creating a Brand Personality -- Chapter 8: Drafting Key Messages -- Chapter 9: Completing Your Canvas -- Appendix A: Brand Strategy Canvas Template. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a New business enterprises. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Leadership. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a New business enterprises |x Management. | |
| 650 | 2 | |a Leadership | |
| 650 | 6 | |a Nouvelles entreprises. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Leadership. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Nouvelles entreprises |x Gestion. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Branding (Marketing) |2 fast |0 (OCoLC)fst01743755 | |
| 650 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 650 | 7 | |a Leadership. |2 fast |0 (OCoLC)fst00994701 | |
| 650 | 7 | |a New business enterprises. |2 fast |0 (OCoLC)fst01036825 | |
| 650 | 7 | |a New business enterprises |x Management. |2 fast |0 (OCoLC)fst01036850 | |
| 776 | 0 | 8 | |c Original |z 148425158X |z 9781484251584 |w (OCoLC)1122449314 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781484251591/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a YBP Library Services |b YANK |n 16591562 | ||
| 994 | |a 92 |b IZTAP | ||