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Creating Digital Offerings Customers Will Buy /
How can companies decide which new digital offerings to pursue? Successful digital offerings are created at the intersection of what technologies can deliver and what customers want and will pay for. That point of intersection, however, has proved to be elusive. To find it, companies must experiment...
| Autores principales: | , , |
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
MIT Sloan Management Review,
2019.
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| Edición: | 1st edition. |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Ross, Jeanne, |e author. | |
| 245 | 1 | 0 | |a Creating Digital Offerings Customers Will Buy / |c Ross, Jeanne. |
| 250 | |a 1st edition. | ||
| 264 | 1 | |b MIT Sloan Management Review, |c 2019. | |
| 300 | |a 1 online resource (8 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 520 | |a How can companies decide which new digital offerings to pursue? Successful digital offerings are created at the intersection of what technologies can deliver and what customers want and will pay for. That point of intersection, however, has proved to be elusive. To find it, companies must experiment repeatedly, cocreate with customers, and assemble cross-functional development teams - and the insights gleaned along the way must be shared internally. | ||
| 542 | |f Copyright © 2019 MIT Sloan Management Review |g 2019 | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 588 | |a Online resource; Title from title page (viewed August 26, 2019) | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 700 | 1 | |a Beath, Cynthia, |e author. | |
| 700 | 1 | |a Mocker, Martin, |e author. | |
| 710 | 2 | |a Safari, an O'Reilly Media Company. | |
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