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AI and the future of banking /
"AI and the Future of Banking is an informative guide on the applications of Cognitive Analytics/Artificial Intelligence (AI) to the banking industry. The book will equip any industry participant, including new entrants to the industry, with the essential information to understand the implicati...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex, United Kingdom :
John Wiley & Sons Ltd,
2020.
|
| Colección: | Wiley finance editions
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright
- Contents
- Acknowledgements
- About the Author
- Introduction
- Chapter 1 Prologue: Why Banking?
- Summary
- Introduction
- What Is Banking?
- What Do We Mean by 'Money' Today?
- A Cashless Society Increasingly Emerges
- Key Banking Functions
- Future Jobs in Banking
- Conclusion
- References
- Chapter 2 Imperatives in Banking
- Summary
- Introduction
- Strategy and Imperatives
- Strategy
- Business Imperatives
- Current Imperatives in Banking
- Comparable Imperatives in the Retail Industry
- Comparable Imperatives in the Telecoms Industry
- Comparable Imperatives in the Healthcare Industry
- Future Imperatives in Banking
- Greater Customer Centricity
- Becoming Truly Digital
- Completely Accepting Technological Change
- Reimagining Banking
- Reinventing Risk Management
- Conclusion
- References
- Chapter 3 Data and Analytics Primer
- Summary
- Introduction
- Data Management and Analytics
- Data Management
- The Hierarchy of Analytics
- 'Next-Generation' Cognitive Analytics
- Extracting Value from Data
- The Importance of Location Analytics
- Conclusion
- Contact Centre Service
- Payments Monitoring
- Mortgage Tracking
- Sales, Compensation and Commission Management
- Financial Markets Risk and Trade Monitoring
- Analytics in Portfolio Management
- Derivative Markets
- Conclusion
- References
- Chapter 5 Machine Learning, AI and 'Apps'
- Summary
- Introduction
- Theory and Practice of Machine Learning
- Apps and Their Usage
- Data Visualisation
- Voice Recognition and Voice Assistants
- Visual and Facial Recognition
- Thumbprint Recognition
- Palm Vein Recognition
- Wealth Management Systems and Apps
- The Biometric Moral Argument
- Conclusion
- References
- Chapter 6 AI and the Importance of Brand in Banking
- Summary
- Introduction
- Brand Value and Equity in Banking
- Millennial and Gen Y Brand Expectations from Bank Brands
- Branding Expectations of Generation Z
- Branding Expectations of Generation X
- Branding and Customer Experience Interlocked
- Branding and Human-Centred Design
- To Brand or to Debrand?
- Banks Will Use AI to Become Lifestyle Managers
- Consumption and Credit Smoothing
- Conclusion
- References
- Chapter 7 AI Leadership and Employee Transformation