Lean AI : how innovative startups use artificial intelligence to grow /

How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come o...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Patel, Lomit (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sebastopol, CA : O'Reilly Media, Inc., [2020]
Edición:First edition.
Temas:
Artificial intelligence.
New business enterprises > Technological innovations.
Lean manufacturing.
Artificial Intelligence
Intelligence artificielle.
Nouvelles entreprises > Innovations.
Production allégée.
artificial intelligence.
Artificial intelligence
Lean manufacturing
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • AI + growth marketing = smart marketing. Introduction to growth marketing
  • Why Lean AI?
  • Customer acquisition 3.0. What is customer acquisition 3.0?
  • Manual versus automation
  • Framework of an "intelligent machine"
  • Build versus buy
  • What metrics matter to you? Key metrics for startup growth
  • Creative performance
  • Cross-channel attribution
  • Selecting the right approach to user acquisition. Different user acquisition strategies
  • The growth stack
  • Managing increased complexity and risk. How to mange complexity
  • How to reduce risk
  • Human versus machine
  • The next frontier. Planning for success
  • Ongoing challenges
  • How to win together with AI.

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