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Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire /

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Forget facts, figures, and PowerPoint slides-well-crafted stories deliver business concepts simply and powerfully.

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Smith, Paul, 1967 July 3-
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	New York : American Management Association, ©2012.
Temas:	Communication in management. Storytelling. Leadership. Organizational behavior. Communication. Narrative medicine. Corporate culture. Communication Personnel Management > methods Narration Leadership Organizational Culture Communication en gestion. Art de conter. Comportement organisationnel. Médecine narrative. Culture d'entreprise. BUSINESS & ECONOMICS > Business Communication > General.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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