Public relations, branding and authenticity : brand communications in the digital age /

"Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challen...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rees, Sian (Associate professor) (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Abingdon, Oxon ; New York, NY : Routledge, 2020.
Colección:Routledge new directions in public relations and communication research.
Temas:
Branding (Marketing)
Public relations.
Stratégie de marque.
Relations publiques.
branding.
public relations.
BUSINESS & ECONOMICS > Public Relations.
BUSINESS & ECONOMICS > Advertising & Promotion.
BUSINESS & ECONOMICS > Marketing > Multilevel.
Public relations
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • 1. Introduction
  • 2. Public relations history re-imagined
  • 3. The digital public relations turn
  • 4. Communicating the projective organization
  • 5. The riparian brand
  • 6. Justification and corporate social responsibility
  • 7. Public relations for digital media brands
  • 8. Crisis management in the digital age
  • 9. Public relations industry perceptions
  • 10. The Authentic brand wheel
  • 11. The authenticity managers.

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