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Measurement in Marketing: Operationalization of Latent Constructs /

Detalles Bibliográficos
Autor principal:	Frikha (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	London : Wiley-ISTE, 2019.
Temas:	Latent structure analysis. Marketing audits. Marketing research. Analyse de structure latente. Marketing > Audit. Marketing > Recherche.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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