Digital (r)evolution : strategies to accelerate business transformation /
"Everyone in the business community agrees that digital transformation is essential, but almost nobody can define what digital transformation means to the modern enterprise. This book fills the knowledge gap, explaining why digital transformation is necessary and presenting clear action steps f...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2020]
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Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Preface
- Chapter 1: Drivers of Change
- Brass Ring or Black Hole?
- Mechanics of Transformation
- Levels of Transformation
- On the Ground and in the Trenches
- Chapter 2: Focus and Discipline
- Brace for Impact
- Chapter 3: Idea Incubation
- Overcoming the Natural Inclination to Avoid Risk
- You Can't Just Wing It
- Inside the Incubator
- The QRate Template
- Lessons from the Field
- Chapter 4: Operational Excellence
- Learning from Data
- Earning Trust and Building Confidence
- Response Time vs. Resolution Time
- Chapter 5: Customer-Driven Change
- Digital Alchemy
- Automated Customer Services
- Basic Principles of Transformation
- Know Thyself
- Real-World Examples and War Stories
- Chapter 6: Strategy vs. Execution
- A Blend of Science and Sentiment
- Setting Strategy
- Chapter 7: Hire Captains, Not Kings or Queens
- The Kid in the Corner
- The Man with Blue Hair
- The Receptionist
- Neha and Rahul
- Chapter 8: Integrated Ecosystems
- Making the Case for Collaboration
- Don't Make Assumptions
- When Life Gives You Lemons...
- Communities of Practice
- Social and Collaboration Tools
- Innovation Targets
- Key Success Factors
- Great Execution Eats Strategy for Lunch!
- Lessons Learned on Execution
- Dealing with an Informed and Intelligent Audience
- Dealing with a Knowledgeable Audience
- Global Research Use Case
- More Lessons Learned: When Business Strategy Is the Only Driver of Transformation
- Using Machine Learning to Solve the Information Overload Challenge
- The Future of Collaboration
- Chapter 9: Digital Proficiency and Innovation
- Here Come the Robots
- A Long and Winding Road
- Innovation and the Agility Paradox
- Chapter 10: Are You "Digitally Determined" or "Digitally Distraught"?
- Why Digital Transformation Seems Confusing
- Agent of Change
- Three Fundamental Objectives
- Key Strategic Elements and Success Factors
- Forging a Transformation Reality
- Determined or Distraught?
- Tone from the Top
- Notes
- Chapter 11: Use Case: The Smart City
- An Infinite Universe of Moving Parts
- Safety First
- Six Areas of "Smartness"
- Four Stages of Evolution
- Note
- Chapter 12: Looking Ahead: Runway or Precipice?
- Artificial Intelligence
- Blockchain
- Robotics
- Virtual Reality
- Big Data
- Cloud
- Internet of Things
- Marketing Automation and Programmatic Advertising
- Don't Get Fooled Again...
- Chapter 13: AI: The Elephant in the Room
- What Artificial Intelligence Is and Isn't
- Adaptive Business Process Transformation
- Debunking Myths About Artificial Intelligence
- Finding Needles in Haystacks
- Will AI Replace Your Employees?
- Is There a Difference Between AI and Data Science?