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The high roller experience : how Caesar's and other world-class companies are using data to create an unforgettable customer experience /
The marketing guru of Caesars/Harrah's shows how listeners can double-down and win with a proven data-driven approach. In addition to discussing core items such as analytics, CRM and loyalty programs, he examines the leadership and organizational processes required to create a customer-centric...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Audio, Inc.,
2017.
|
| Edición: | Unabridged. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 020 | |a 9781259862977 |q (electronic audio bk.) | ||
| 020 | |a 1259862976 |q (electronic audio bk.) | ||
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| 082 | 0 | 4 | |a 658.8/34 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Norton, David |q (David William), |e author. | |
| 245 | 1 | 4 | |a The high roller experience : |b how Caesar's and other world-class companies are using data to create an unforgettable customer experience / |c David Norton. |
| 250 | |a Unabridged. | ||
| 264 | 1 | |a New York : |b McGraw-Hill Audio, Inc., |c 2017. | |
| 300 | |a 1 online resource (5 hr., 19 min.) | ||
| 336 | |a spoken word |b spw |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 511 | 1 | |a Read by Doug Greene. | |
| 520 | |a The marketing guru of Caesars/Harrah's shows how listeners can double-down and win with a proven data-driven approach. In addition to discussing core items such as analytics, CRM and loyalty programs, he examines the leadership and organizational processes required to create a customer-centric and data informed business. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on November 17, 2019). | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Consumer profiling. | |
| 650 | 0 | |a Customer loyalty. | |
| 650 | 0 | |a Leadership. | |
| 650 | 0 | |a Decision making. | |
| 650 | 0 | |a Management. | |
| 650 | 2 | |a Leadership | |
| 650 | 2 | |a Decision Making | |
| 650 | 6 | |a Leadership. | |
| 650 | 6 | |a Prise de décision. | |
| 650 | 6 | |a Gestion. | |
| 650 | 6 | |a Profil des consommateurs. | |
| 650 | 6 | |a Consommateurs |x Fidélité. | |
| 650 | 7 | |a decision making. |2 aat | |
| 650 | 7 | |a management. |2 aat | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Customer loyalty |2 fast | |
| 650 | 7 | |a Consumer profiling |2 fast | |
| 650 | 7 | |a Decision making |2 fast | |
| 650 | 7 | |a Leadership |2 fast | |
| 650 | 7 | |a Management |2 fast | |
| 655 | 4 | |a Downloadable audio books. | |
| 655 | 7 | |a Audiobooks |2 fast | |
| 655 | 7 | |a Audiobooks. |2 lcgft | |
| 655 | 7 | |a Livres audio. |2 rvmgf | |
| 700 | 1 | |a Greene, Doug. | |
| 776 | 0 | 8 | |i Print version: |a Norton, David. |t High Roller Experience. |b Unabridged. |d Grand Haven, Michigan : Brilliance Audio, Inc., 2018 |z 1978605528 |z 9781978605527 |w (OCoLC)1057004070 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781259862977/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||