The high roller experience : how Caesar's and other world-class companies are using data to create an unforgettable customer experience /

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The marketing guru of Caesars/Harrah's shows how listeners can double-down and win with a proven data-driven approach. In addition to discussing core items such as analytics, CRM and loyalty programs, he examines the leadership and organizational processes required to create a customer-centric...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Norton, David (David William) (Autor)
Otros Autores: Greene, Doug
Formato: Electrónico Audiom
Idioma:Inglés
Publicado: New York : McGraw-Hill Audio, Inc., 2017.
Edición:Unabridged.
Temas:
Customer relations.
Consumer profiling.
Customer loyalty.
Leadership.
Decision making.
Management.
Leadership
Decision Making
Prise de décision.
Gestion.
Profil des consommateurs.
Consommateurs > Fidélité.
decision making.
management.
Customer relations
Customer loyalty
Consumer profiling
Decision making
Management
Downloadable audio books.
Audiobooks
Audiobooks.
Livres audio.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:The marketing guru of Caesars/Harrah's shows how listeners can double-down and win with a proven data-driven approach. In addition to discussing core items such as analytics, CRM and loyalty programs, he examines the leadership and organizational processes required to create a customer-centric and data informed business.
Descripción Física:1 online resource (5 hr., 19 min.)
ISBN:9781259862977
1259862976

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