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Mapping innovation : a playbook for navigating a disruptive age /

Today, managers are often told that they must "innovate or die," but are given little useful guidance on how to go about it. Sure, there are many books and articles that champion one approach or another, but till now there has been no effective guide to help executives find their way throu...

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Detalles Bibliográficos
Autor principal: Satell, Greg (Autor)
Otros Autores: Grimsley, Steven Roy (Narrador)
Formato: Electrónico Audiom
Idioma:Inglés
Publicado: New Yrok. : McGraw-Hill Audio, 2017.
Edición:Unabridged.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a Mapping innovation :  |b a playbook for navigating a disruptive age /  |c Greg Satell ; foreword by Dr. Bernard S. Meyerson. 
250 |a Unabridged. 
264 1 |a New Yrok. :  |b McGraw-Hill Audio,  |c 2017. 
300 |a 1 online resource (8 hr., 6 min.) 
336 |a spoken word  |b spw  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
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511 0 |a Narrated by Steven Roy Grimsley. 
588 0 |a Online resource; title from digital title page (viewed on November 17, 2019). 
520 |a Today, managers are often told that they must "innovate or die," but are given little useful guidance on how to go about it. Sure, there are many books and articles that champion one approach or another, but till now there has been no effective guide to help executives find their way through the tangled jungle of competing ideas. In this book you will find: A simple-to-use framework for identifying the optimal innovation strategy that is most likely lead to a successful outcome; insights into how the world's top innovators implement their innovation strategies; a step-by-step guide to creating your own innovation playbook to win markets and run circles around your competition! The truth is that there is no one "true path" to innovation, no silver bullets and no shortcuts. There are, however, effective strategies that managers can pursue to dramatically increase their chances of success. Thoroughly researched, backed by original reporting and told through compelling stories of innovative organizations such as Google, IBM, Experian, Argonne National Laboratory and MD Anderson Cancer Center, Mapping Innovation will give managers what they have been looking for, a strategic playbook for navigating a disruptive age. --Amazon.ca 
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650 0 |a Diffusion of innovations  |x Management. 
650 0 |a Research  |x Industrial. 
650 0 |a New products. 
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700 1 |a Grimsley, Steven Roy,  |e narrator. 
776 0 8 |i Print version:  |a Satell, Greg.  |t Mapping innovation.  |b Unabridged.  |d Grand Haven, Mich. : Brilliance Audio, 2017  |z 1543663753  |z 9781543663754  |w (OCoLC)1019874673 
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