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How innovation really works : using the trillion-dollar R & D fix to drive growth /
Are you spending too much on R & D? Too little? Is your innovation program successful? And how do you measure that success? Your company is spending millions on R & D every year, but despite your best efforts, that R & D isn't driving growth. If you're like 95% of firms, you ar...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Autores Corporativos: | , |
| Otros Autores: | |
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Audio,
[2017]
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| Edición: | Unabridged. |
| Colección: | McGraw Hill Education on BrillianceAudio.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Are you spending too much on R & D? Too little? Is your innovation program successful? And how do you measure that success? Your company is spending millions on R & D every year, but despite your best efforts, that R & D isn't driving growth. If you're like 95% of firms, you aren't investing the right amount, and the productivity of your R & D has fallen dramatically over the past several years. That's because there hasn't been a universal, uniform, and reliable measure of R & D--until now. First introduced in Anne Marie Knott's influential Harvard Business Review article, RQTM (Research Quotient) is a revolutionary new tool that measures a company's R & D capability--its ability to convert investment in R & D into products and services people want to buy or to reduce the cost of producing these. RQ not only tells companies how "smart" they are, it provides a guide for how much they should invest in R & D to ensure that investment will increase revenues, profits, and market value. Armed with insights from her experience as an R & D project manager, 20 years of academic research, and two National Science Foundation grants, Knott devised RQ and used the measure to test common innovation prescriptions across the full spectrum of U.S. companies engaged in R & D. The results are nothing short of game-changing. This book promises to do for innovation and R & D what TQM did for manufacturing and what Sabremetrics did for baseball. It'll show you How Innovation Really Works--with measurable results you can count on |
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| Descripción Física: | 1 online resource (5 hr., 49 min.) |
| ISBN: | 9781259861505 1259861503 |