Inked : the ultimate guide to powerful closing and sales negotiation tactics that unlock yes and seal the deal /
"In today's society, buyers have more power--more information, more at stake, and more control over the sales process--than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo....
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | eBook |
Idioma: | Inglés |
Publicado: |
Hoboken, New Jersey :
Wiley,
[2020]
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Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Introduction to sales negotiation. Sales negotiation as a discipline
- Salespeople suck at negotiating
- The devil is discounting : the case for improving sales negotiation skills
- Sales negotiation skills are not one-size-fits-all
- On winning. Sales negotiation is about winning for your team
- Sales negotiation rule one : win first, then negotiate
- Timing matters : avoid negotiating red herrings and objections
- Four levels of sales negotiation
- Sales negotiation strategy : motivation, leverage, and power. MLP strategy
- Motivation
- Leverage
- Power position
- Discovery : the fine art of building your case
- Qualifying
- Emotional discipline. The seven disruptive emotions
- Developing emotional self-control
- Relaxed, assertive confidence
- Emotional contagion : people respond in kind
- Preparation and practice
- The ledge technique
- Willpower and emotional discipline are finite
- The pipe is life : the real secret to emotional discipline
- Sales negotiation planning. Be prepared to negotiate
- Authority and nonnegotiables
- Stakeholder negotiation profiles, negotiation list, BATNA ranking
- Developing your give-take playlist
- Sales negotiation communication. Seven rules of effective sales negotiation communication
- ACED : navigating the four primary stakeholder communication styles
- Empathy and outcome : the dual process approach
- Seven keys to effective listening
- Activating the self-disclosure loop
- The DEAL sales conversation framework. A seat at the table
- Discover
- Explain your position
- Align on an agreement
- Lock it down
- The next chapter and the race to relevance.