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Testing business ideas /
"There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2020]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 001 | OR_on1126347769 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 191031s2020 nju o 001 0 eng | ||
| 010 | |a 2019045538 | ||
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| 020 | |z 9781119551447 |q paperback | ||
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| 037 | |a 9781119551416 |b Wiley | ||
| 042 | |a pcc | ||
| 050 | 0 | 4 | |a HD30.28 |b .B593 2020 |
| 072 | 7 | |a BUS |x 025000 |2 bisacsh | |
| 082 | 0 | 0 | |a 658.4/034 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Bland, David J., |d 1976- |e author. | |
| 245 | 1 | 0 | |a Testing business ideas / |c written by David J. Bland, Alex Osterwalder ; designed by Alan Smith, Trish Papadakos. |
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, Inc., |c [2020] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b n |2 rdamedia | ||
| 338 | |a online resource |b nc |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 520 | |a "There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts. The first explains how Lean Experiments dramatically reduce risk and increase the likelihood of success for any new business idea. The second part introduces Assumptions Mapping and an experiment library. The third part defines a series of ceremonies and team configurations to make experimentation a continuous, repeatable process. The book concludes with a challenge to founders and executives on how to encourage an experimentation mindset within their organizations"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on November 13, 2019). | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Consumers |x Research. | |
| 650 | 0 | |a New products. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 6 | |a Consommateurs |x Recherche. | |
| 650 | 7 | |a Consumers |x Research |2 fast | |
| 650 | 7 | |a New products |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 700 | 1 | |a Osterwalder, Alexander, |e author. | |
| 700 | 1 | |a Smith, Alan, |e designer. | |
| 700 | 1 | |a Papadakos, Trish, |e designer. | |
| 776 | 0 | 8 | |i Print version: |a Bland, David J., 1976- |t Testing business ideas |d Hoboken, New Jersey : John Wiley & Sons, Inc., [2020] |z 9781119551447 |w (DLC) 2019045537 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781119551447/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a EBSCOhost |b EBSC |n 2291515 | ||
| 994 | |a 92 |b IZTAP | ||