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Hello, my name is awesome : how to create brand names that stick /

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Watkins, Alexandra (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Oakland, CA : Berrett-Koehler Publishers, [2019]
Edición:	Second edition.
Temas:	Branding (Marketing) Brand name products. Stratégie de marque. Produits de marque. branding. Brand name products
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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