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Pitch anything : an innovative method for presenting, persuading and winning the deal /
When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, N.Y. :
McGraw-Hill Education LLC,
©2011.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Klaff, Oren. |4 aut | |
| 245 | 1 | 0 | |a Pitch anything : |b an innovative method for presenting, persuading and winning the deal / |c Oren Klaff. |
| 260 | |a New York, N.Y. : |b McGraw-Hill Education LLC, |c ©2011. | ||
| 300 | |a 1 online resource (225 pages) : |b illustrations, figures, tables | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | 0 | |a A. Dedication -- B. About the author -- 1. The method -- I am not a natural -- The need for a new method -- Dealing with the crocodile brain -- What comes next -- 2. Frame control -- Frame-based business -- Own the frame, win the game -- The power frame -- The prize frame -- The avocado farmer's money -- The time frame -- The intrigue frame -- The prizing frame: reloaded -- Prizing 201: avoiding the mistakes -- 3. Status -- The french waiter -- Alpha and beta -- Elevating your social status -- 4. Pitching your big idea -- Pitching the big idea -- Phase 1: introduce yourself and the big idea -- The "why now?" frame -- Introducing the big idea -- Phase 2: explain the budget and secret sauce -- Get their attention -- Tension -- The heart of the pitch -- Phase 3: offer the deal -- 5. Frame stacking and hot cognitions -- Phase 4: frame stacking and hot cognitions -- How to stack frames -- Reality is waiting to be framed -- 6. Eradicating neediness -- Four pitches, no room for mistakes -- Why it's important to eradicate neediness -- Counteract your validation-seeking behaviors -- The final pitch -- 7. Case study: the airport deal -- A monster deal -- Greenberg goes to borrego springs -- Preparing the big pitch -- Anatomy of a pitch -- The presentation -- The competition strikes back -- The hour of judgment -- 8. Get in the game -- Getting started. | |
| 520 | 3 | |a When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than. | |
| 588 | 0 | |a Cover image and table of contents, viewed on July 16, 2015. | |
| 542 | |f Copyright © McGraw-Hill 2011 |g 2011 | ||
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Sales presentations. | |
| 650 | 0 | |a Business presentations. | |
| 650 | 0 | |a Persuasion (Psychology) | |
| 650 | 0 | |a Business communication. | |
| 650 | 6 | |a Présentations (Affaires) | |
| 650 | 6 | |a Arguments de vente. | |
| 650 | 6 | |a Communication dans l'entreprise. | |
| 650 | 7 | |a Business communication. |2 fast |0 (OCoLC)fst00842419 | |
| 650 | 7 | |a Business presentations. |2 fast |0 (OCoLC)fst00842837 | |
| 650 | 7 | |a Persuasion (Psychology) |2 fast |0 (OCoLC)fst01058890 | |
| 650 | 7 | |a Sales presentations. |2 fast |0 (OCoLC)fst01103866 | |
| 655 | 4 | |a Electronic resource. | |
| 776 | 0 | |z 0071752854 | |
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