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Technical blogging : amplify your influence /

"Successful technical blogging is not easy but it's also not magic. Use these techniques to attract and keep an audience of loyal, regular readers ... Successful people often get recognition by teaching what they know. Blogging is a reliable path to do that, while gaining influence in the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cangiano, Antonio, 1980- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Raleigh, North Carolina : Pragmatic Bookshelf, [2019]
Edición:Second edition.
Colección:Pragmatic programmers.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Cangiano, Antonio,  |d 1980-  |e author. 
245 1 0 |a Technical blogging :  |b amplify your influence /  |c Antonio Cangiano ; edited by Michael Swaine. 
250 |a Second edition. 
264 1 |a Raleigh, North Carolina :  |b Pragmatic Bookshelf,  |c [2019] 
264 4 |c ©2019 
300 |a 1 online resource (xxii, 308 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
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490 1 |a The Pragmatic programmers 
588 0 |a Online resource; title from title page (Safari, viewed August 9, 2019). 
500 |a Previous edition published: 2014. 
504 |a Includes bibliographical references and index. 
505 0 |a Part 1. Plan it. What kind of blog are you going to run? -- Rock-solid planning for your blog -- Part 2. Build it. Setting up your blog -- Customizing and fine-tuning your blog -- Creating remarkable content -- Producing content regularly -- Finding time to blog -- Part 3. Promote it. Promoting your blog -- Understanding traffic statistics -- Building a community around your blog -- Part 4. Benefit from it. Advancing your career with blogging -- Promoting your own business -- Part 4. Scale it. Scaling your blogging activities -- Beyond blogging : strategizing for social media -- Final words of advice -- List of tips within the book. 
520 |a "Successful technical blogging is not easy but it's also not magic. Use these techniques to attract and keep an audience of loyal, regular readers ... Successful people often get recognition by teaching what they know. Blogging is a reliable path to do that, while gaining influence in the process. The problem is getting it right. Far too often professionals start a blog with big hopes, only to quickly give up because they don't get speedy results. This book will spare you that fate, by outlining a careful plan of action ... Understand what blogging is and how it can improve your professional (and personal) life. Devise a plan for your new or existing blog. Create remarkable content that ranks well in Google and is shared by readers. Beat procrastination by employing proven time-management techniques that make you an efficient and effective blogger. Promote your blog by mastering on-page and off-page SEO, as well as social media promotion, without compromising your ethics. Analyze your traffic to understand your audience and measure growth. Build a community around your blog and make the best of your newfound popularity, by maximizing its benefits for your career, business, or simply for extra income."--Publisher 
542 |f Copyright © Pragmatic Bookshelf 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Blogs. 
650 0 |a Technical writing. 
650 0 |a Web publishing. 
650 6 |a Blogues. 
650 6 |a Rédaction technique. 
650 6 |a Édition sur le Web. 
650 7 |a blogs.  |2 aat 
650 7 |a technical writing.  |2 aat 
650 7 |a Web publishing  |2 fast 
650 7 |a Blogs  |2 fast 
650 7 |a Technical writing  |2 fast 
776 0 8 |i Print version:  |a Cangiano, Antonio, 1980-  |t Technical blogging.  |b Second edition.  |d Raleigh, North Carolina : The Pragmatic Bookshelf, 2019  |z 9781680506471  |w (OCoLC)1106505249 
830 0 |a Pragmatic programmers. 
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