Cargando…

Conversational marketing : how the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too) /

Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern mes...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Cancel, David, 1972- (Autor), Gerhardt, Dave, 1987- (Autor)
Otros Autores: Hutchison, Brian (Narrador)
Formato: Electrónico Audiom
Idioma:Inglés
Publicado: [Place of publication not identified] : Gildan, 2019.
Edición:Unabridged.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

LEADER 00000cim a2200000 i 4500
001 OR_on1107877879
003 OCoLC
005 20231017213018.0
006 m o h
007 sz zunnnnnuneu
007 cr nnannnunuuu
008 190711s2019 xx nnnn o z n eng d
040 |a TEFOD  |b eng  |e rda  |e pn  |c TEFOD  |d OCLCO  |d TEFOD  |d OCLCF  |d OCL  |d OCLCQ  |d RECBC  |d OCLCO 
019 |a 1109145564 
020 |a 9781469074252  |q (electronic audio bk.) 
020 |a 1469074257  |q (electronic audio bk.) 
020 |a 9781469074269 
020 |a 1469074265 
028 0 2 |a Z100151607  |b Recorded Books 
029 1 |a AU@  |b 000067768628 
035 |a (OCoLC)1107877879  |z (OCoLC)1109145564 
037 |a BDC743FF-8CBD-4D66-9B7F-0AAC533DBD40  |b OverDrive, Inc.  |n http://www.overdrive.com 
050 4 |a HF5438.25 
082 0 4 |a 658.85  |2 23 
049 |a UAMI 
100 1 |a Cancel, David,  |d 1972-  |e author. 
245 1 0 |a Conversational marketing :  |b how the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too) /  |c David Cancel, Dave Gerhardt. 
250 |a Unabridged. 
264 1 |a [Place of publication not identified] :  |b Gildan,  |c 2019. 
300 |a 1 online resource (1 audio file (07 hr., 57 sec.)) 
306 |a 070057 
336 |a spoken word  |b spw  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
344 |a digital  |2 rdatr 
347 |a audio file  |2 rdaft 
588 0 |a Online resource; title from title details screen (OverDrive, August 6, 2019) 
511 0 |a Read by Brian Hutchison. 
520 |a Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on twentieth-century technology to communicate with twenty-first-century customers. Online forms, email inquiries, and follow-up sales calls don't provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time-when it's most convenient for them-conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers. Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to merge inbound and outbound tactics into a more productive dialog with customers and integrate conversational marketing techniques into your existing sales and marketing workflow. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Selling. 
650 0 |a Marketing. 
650 2 |a Marketing 
650 6 |a Vente. 
650 6 |a Marketing. 
650 7 |a selling.  |2 aat 
650 7 |a marketing.  |2 aat 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x General.  |2 bisacsh 
650 7 |a Selling.  |2 fast  |0 (OCoLC)fst01111969 
650 7 |a Marketing.  |2 fast  |0 (OCoLC)fst01010167 
655 4 |a Downloadable audio books. 
655 7 |a Audiobooks.  |2 fast  |0 (OCoLC)fst01726208 
655 7 |a Audiobooks.  |2 lcgft 
655 7 |a Livres audio.  |2 rvmgf 
700 1 |a Gerhardt, Dave,  |d 1987-  |e author. 
700 1 |a Hutchison, Brian,  |e narrator. 
856 4 0 |u https://learning.oreilly.com/library/view/~/9781469074269/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
938 |a Recorded Books, LLC  |b RECC  |n rbdZ100151607 
994 |a 92  |b IZTAP