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10 principles of modern marketing : to be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autores principales:	Lewnes, Ann (Autor), Keller, Kevin Lane, 1956- (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	[Cambridge, Massachusetts] : MIT Sloan Management Review, [2019]
Temas:	Marketing > Management. Internet marketing. Customer relations. Marketing > Gestion. Marketing sur Internet. Customer relations Internet marketing Marketing > Management
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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