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OR_on1107798879 |
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20231017213018.0 |
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190710s2019 mau ob 000 0 eng d |
| 040 |
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|a UMI
|b eng
|e rda
|e pn
|c UMI
|d OCLCF
|d OCLCO
|d OCLCQ
|d OCLCO
|d OCLCQ
|d OCLCO
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| 035 |
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|a (OCoLC)1107798879
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| 037 |
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|a CL0501000058
|b Safari Books Online
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| 050 |
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4 |
|a HF5415.129
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Lewnes, Ann,
|e author.
|
| 245 |
1 |
0 |
|a 10 principles of modern marketing :
|b to be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches /
|c Ann Lewnes, Kevin Lane Keller.
|
| 246 |
3 |
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|a Ten principles of modern marketing
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| 264 |
|
1 |
|a [Cambridge, Massachusetts] :
|b MIT Sloan Management Review,
|c [2019]
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| 264 |
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4 |
|c Ã2019
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| 300 |
|
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|a 1 online resource (1 volume)
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a computer
|b c
|2 rdamedia
|
| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
|
| 588 |
0 |
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|a Online resource; title from cover (Safari, viewed July 8, 2019).
|
| 500 |
|
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|a "Reprint #60431."
|
| 504 |
|
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|a Includes bibliographical references.
|
| 590 |
|
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
0 |
|a Internet marketing.
|
| 650 |
|
0 |
|a Customer relations.
|
| 650 |
|
6 |
|a Marketing
|x Gestion.
|
| 650 |
|
6 |
|a Marketing sur Internet.
|
| 650 |
|
7 |
|a Customer relations
|2 fast
|
| 650 |
|
7 |
|a Internet marketing
|2 fast
|
| 650 |
|
7 |
|a Marketing
|x Management
|2 fast
|
| 700 |
1 |
|
|a Keller, Kevin Lane,
|d 1956-
|e author.
|
| 773 |
0 |
8 |
|i Contained in (manifestation):
|t MIT Sloan management review
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/53863MIT60431/?ar
|z Texto completo (Requiere registro previo con correo institucional)
|
| 994 |
|
|
|a 92
|b IZTAP
|
