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Business writing for technical people : the most effective ways to get your message across /

Business writing is all about effective communication and persuasion. Technically-minded people can struggle and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon. It doesn't have to be that way. In this book you'll discover how to...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Marshall, Carrie (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Swindon, UK : BCS, Chartered Institute for IT, [2018]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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520 |a Business writing is all about effective communication and persuasion. Technically-minded people can struggle and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon. It doesn't have to be that way. In this book you'll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You'll discover how to optimise your words for maximum impact, which terrible traps to avoid and how to make your expertise and enthusiasm even more infectious. 
504 |a Includes bibliographical references and index. 
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650 0 |a Business writing. 
650 0 |a Technical writing. 
650 6 |a Style commercial. 
650 6 |a Rédaction technique. 
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650 7 |a Business communication & presentation.  |2 bicssc 
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650 7 |a LANGUAGE ARTS & DISCIPLINES  |x Composition & Creative Writing.  |2 bisacsh 
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650 7 |a Language learning: writing skills.  |2 thema 
650 7 |a Business communication & presentation.  |2 thema 
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