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Tabla de Contenidos:
  • Cover; Copyright; Table of Contents; Preface; THE ELEPHANT IN THE ROOM; Introduction; DAWN, RISING; Part I.A MOVEMENT BUILDS; Chapter 1. KINDLING, MEET MATCH; Chapter 2. CATCHING FIRE; Bite While the Apple Is Raw; Chance, Unchained; Opportunity Hidden by Complexity; The Six Forces of an Unblocked Era; It's Time; Chapter 3. WHAT IS A BLOCKCHAIN?; Beth Is Correct; At the Center: Decentralization; Value Exchange Made Smarter Through "Smart Contracts"; Why is it Called a Blockchain?; Blockchain or Blockchains?; What Does Bitcoin Have to Do with Blockchains?; The Many Roles of Cryptoassets
  • Retaining Privacy When the Ledger is Open to EveryoneSo What?; Blockchains Across Industries; Chapter 4. THE GENESIS OF THE UNBLOCKED CUSTOMER; The Consumer Technology Created; How Did We Get Here?; The Internet: Built to Fail; Enter Blockchains; The Era of the Unblocked Customer; A Whole New Layer of Expectations; Blockchain-Era Expectations Will Put More Pressure on Businesses; Why Now?; A Huge and Disillusioned Generation; The First Technology with Democratization Baked In?; Chapter 5. TORTOISE OR HARE?; How Far Along Are We?; The Age of Open Innovation
  • Unlocking the New Tools of Open InnovationBreaking Away from Silicon Valley; The Decentralization of Entrepreneurship; There Will Be Blood; Building on The Backs of Failure; Part II. THE SIX FORCES OF AN UNBLOCKED FUTURE; Chapter 6. MORE VALUE; Summary; The Setting; Wired for Middlemen; The Rising Cost-and Power-of the Middleman; When Cost Is Uncovered; What Blockchains Make Possible; Pure Peer-to-Peer; In Code We Trust; A Broad Range of Industries Are Vulnerable; Implications: A New Balance of Power; Death by Blockchains?; The Middleman Is dead. Long Live the Middleman!
  • We've Welcomed New Middlemen into our LivesThe Hinge is Value; Customers Don't Understand What They Can't See; At Some Point, the Unblocked Customer Will Question Your Worth; Value Is Not One-Size-Fits-All; The Sharing Economy, Everywhere; We May End Up Somewhere in the Middle; The Next-Gen Middleman; The Importance of Clear Value; The Value of an Ecosystem; Put a Spotlight on Hidden Value; Cautions and Considerations; Cautions; Considerations; Examples; Decent: Affordable Health Insurance for All; Open Garden: Disintermediating the Internet Service Provider
  • Lantmäteriet: Streamlining Land RegistryChapter 7. DEEPER TRANSPARENCY; Summary; The Setting; Seeking Assurance in a Complex World; Consumers Expect More; Sustainability and Responsibility: The New Corporate Norm; Everyone Is a Stakeholder; The Focus on Sustainability Is Here to Stay; A Business Case for Urgency; Transparency Affects How Our Brain Perceives a Brand; Trust in Crisis; Fake News Fuels Skepticism; The Elusive Nature of True Transparency; What Blockchains Make Possible; All-Seeing Meets the Ever-Knowing; Coding for Trust; Tracking the Intangibles: Can Blockchains Kill Fake News?