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Strategic writing for UX : drive engagement, conversion, and retention with every word /

Now You're Having the Right Conversation4: Apply UX Text Patterns; Titles; Buttons, Links, and Other Commands; Descriptions; Empty States; Labels; Controls; Text Input Fields; Transitional Text; Confirmation Messages; Notifications; Errors; Summary: Use Patterns as a Place to Start; 5: Edit, Be...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Podmajersky, Torrey (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boston : O'Reilly Media, 2019.
Edición:First edition.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Podmajersky, Torrey,  |e author. 
245 1 0 |a Strategic writing for UX :  |b drive engagement, conversion, and retention with every word /  |c Torrey Podmajersky. 
250 |a First edition. 
264 1 |a Boston :  |b O'Reilly Media,  |c 2019. 
300 |a 1 online resource :  |b color illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
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588 0 |a Online resource; title from PDF title page (EBSCO, viewed June 17, 2019). 
500 |a Includes index. 
505 0 |a Intro; [Contents]; [Preface]; 1: Why: Meet the Goals of People and the Organization; Align the Goals of the People and the Organization; Choose Content to Meet the Goals; Identify Purposes, Opportunities, and Constraints; Imagine and Test Solutions; Summary: Words Make Experiences Work; 2: Voice: They Recognize You; Three Example Experiences; Creating a Voice Chart; Using the Voice Chart as a Decision-Making and Iteration Tool; Summary: Lift Every Voice; 3: Conversation for Content-First Design; Face-to-Face, Full-Body Design; Transforming the Conversation into an Experience 
520 |a Now You're Having the Right Conversation4: Apply UX Text Patterns; Titles; Buttons, Links, and Other Commands; Descriptions; Empty States; Labels; Controls; Text Input Fields; Transitional Text; Confirmation Messages; Notifications; Errors; Summary: Use Patterns as a Place to Start; 5: Edit, Because They Didn't Go There to Read; Editing in Four Phases; Purposeful; Concise; Conversational; Clear; Summary: Use UX Text to Help People Move Forward; 6: Measuring UX Content Effectiveness; Direct Measurement of UX Content; Researching UX Content; UX Content Heuristics 
520 |a If You Like It, Put a Value on It7: Tools of the UX Writing Trade; Write for the Context; Managing Content Review; Publishing the Text; Tracking the Content Work to Be Done; Summary: The Tools Are a Means to an End; 8: A 30/60/90-Day Plan; The First 30 Days, AKA Phase 1: What and Who; 30-60 Days, AKA Phase 2: Fires and Foundations; 60-90 Days, AKA Phase 3: Rapid Growth; Summary: To Fix the Words, Build Strong Foundations; 9: What to Do First; Decide What Is Urgent and What Is Important; Ground the Content in Empathy; Introducing UX Content to the Team 
520 |a Use UX Content to Meet Your Goals[Index]; About the Author 
504 |a Includes bibliographical references and index. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a User interfaces (Computer systems)  |x Design. 
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