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190614s2019 maua ob 001 0 eng d |
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|d OCLCQ
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019 |
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|a 1105058818
|a 1198233089
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|a 9781492049364
|q (electronic bk.)
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|a 1492049360
|q (electronic bk.)
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|a 9781492049340
|q (electronic bk.)
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|a 1492049344
|q (electronic bk.)
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|z 9781492049395
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|z 1492049395
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029 |
1 |
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|a AU@
|b 000065664207
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|a (OCoLC)1104533303
|z (OCoLC)1105058818
|z (OCoLC)1198233089
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|a CL0501000056
|b Safari Books Online
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|a 005.4/37
|2 23
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049 |
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|a UAMI
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100 |
1 |
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|a Podmajersky, Torrey,
|e author.
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245 |
1 |
0 |
|a Strategic writing for UX :
|b drive engagement, conversion, and retention with every word /
|c Torrey Podmajersky.
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250 |
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|a First edition.
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264 |
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1 |
|a Boston :
|b O'Reilly Media,
|c 2019.
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300 |
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|a 1 online resource :
|b color illustrations
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336 |
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|a text
|b txt
|2 rdacontent
|
337 |
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|a computer
|b c
|2 rdamedia
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338 |
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|a online resource
|b cr
|2 rdacarrier
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588 |
0 |
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|a Online resource; title from PDF title page (EBSCO, viewed June 17, 2019).
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500 |
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|a Includes index.
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505 |
0 |
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|a Intro; [Contents]; [Preface]; 1: Why: Meet the Goals of People and the Organization; Align the Goals of the People and the Organization; Choose Content to Meet the Goals; Identify Purposes, Opportunities, and Constraints; Imagine and Test Solutions; Summary: Words Make Experiences Work; 2: Voice: They Recognize You; Three Example Experiences; Creating a Voice Chart; Using the Voice Chart as a Decision-Making and Iteration Tool; Summary: Lift Every Voice; 3: Conversation for Content-First Design; Face-to-Face, Full-Body Design; Transforming the Conversation into an Experience
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520 |
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|a Now You're Having the Right Conversation4: Apply UX Text Patterns; Titles; Buttons, Links, and Other Commands; Descriptions; Empty States; Labels; Controls; Text Input Fields; Transitional Text; Confirmation Messages; Notifications; Errors; Summary: Use Patterns as a Place to Start; 5: Edit, Because They Didn't Go There to Read; Editing in Four Phases; Purposeful; Concise; Conversational; Clear; Summary: Use UX Text to Help People Move Forward; 6: Measuring UX Content Effectiveness; Direct Measurement of UX Content; Researching UX Content; UX Content Heuristics
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520 |
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|a If You Like It, Put a Value on It7: Tools of the UX Writing Trade; Write for the Context; Managing Content Review; Publishing the Text; Tracking the Content Work to Be Done; Summary: The Tools Are a Means to an End; 8: A 30/60/90-Day Plan; The First 30 Days, AKA Phase 1: What and Who; 30-60 Days, AKA Phase 2: Fires and Foundations; 60-90 Days, AKA Phase 3: Rapid Growth; Summary: To Fix the Words, Build Strong Foundations; 9: What to Do First; Decide What Is Urgent and What Is Important; Ground the Content in Empathy; Introducing UX Content to the Team
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520 |
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|a Use UX Content to Meet Your Goals[Index]; About the Author
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504 |
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|a Includes bibliographical references and index.
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590 |
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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650 |
|
0 |
|a User interfaces (Computer systems)
|x Design.
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650 |
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7 |
|a COMPUTERS
|x User Interfaces.
|2 bisacsh
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650 |
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7 |
|a COMPUTERS
|x Programming Languages
|x Python.
|2 bisacsh
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650 |
|
7 |
|a User interfaces (Computer systems)
|x Design.
|2 fast
|0 (OCoLC)fst01163193
|
776 |
0 |
8 |
|i Print version:
|a Podmajersky, Torrey.
|t Strategic Writing for UX.
|d [Place of publication not identified] : O'Reilly Media, Incorporated, 2019
|z 9781492049395
|w (OCoLC)1111209622
|
856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9781492049388/?ar
|z Texto completo (Requiere registro previo con correo institucional)
|
938 |
|
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|a Askews and Holts Library Services
|b ASKH
|n AH36452795
|
938 |
|
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|a ProQuest Ebook Central
|b EBLB
|n EBL5788612
|
938 |
|
|
|a EBSCOhost
|b EBSC
|n 2159670
|
994 |
|
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|a 92
|b IZTAP
|