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Strategic writing for UX : drive engagement, conversion, and retention with every word /
Now You're Having the Right Conversation4: Apply UX Text Patterns; Titles; Buttons, Links, and Other Commands; Descriptions; Empty States; Labels; Controls; Text Input Fields; Transitional Text; Confirmation Messages; Notifications; Errors; Summary: Use Patterns as a Place to Start; 5: Edit, Be...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Boston :
O'Reilly Media,
2019.
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| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Now You're Having the Right Conversation4: Apply UX Text Patterns; Titles; Buttons, Links, and Other Commands; Descriptions; Empty States; Labels; Controls; Text Input Fields; Transitional Text; Confirmation Messages; Notifications; Errors; Summary: Use Patterns as a Place to Start; 5: Edit, Because They Didn't Go There to Read; Editing in Four Phases; Purposeful; Concise; Conversational; Clear; Summary: Use UX Text to Help People Move Forward; 6: Measuring UX Content Effectiveness; Direct Measurement of UX Content; Researching UX Content; UX Content Heuristics If You Like It, Put a Value on It7: Tools of the UX Writing Trade; Write for the Context; Managing Content Review; Publishing the Text; Tracking the Content Work to Be Done; Summary: The Tools Are a Means to an End; 8: A 30/60/90-Day Plan; The First 30 Days, AKA Phase 1: What and Who; 30-60 Days, AKA Phase 2: Fires and Foundations; 60-90 Days, AKA Phase 3: Rapid Growth; Summary: To Fix the Words, Build Strong Foundations; 9: What to Do First; Decide What Is Urgent and What Is Important; Ground the Content in Empathy; Introducing UX Content to the Team Use UX Content to Meet Your Goals[Index]; About the Author |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource : color illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781492049364 1492049360 9781492049340 1492049344 |