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The product manager's survival guide : everything you need to know to succeed as a product manager /
Advance in your product management career and create innovative products that customers love! Regardless of industry or sector, to compete in today's business world, product managers must understand how their customer's preferences change, how technology evolves, and how anticipate what co...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
[2019]
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| Edición: | Second edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Introduction to product management
- Understanding the role of the product manager and assessing your product management acumen
- Navigating the organization
- Influence and the art of being a product manager
- Who's the customer?
- Garnering industry and competitor insights
- Getting from here to there: product strategy and roadmaps
- After strategy: what's next?
- Execution: developing and launching products
- Harnessing data and running the product's business
- Improving your experience as a product manager.