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Rebuilding the Relationship Between Manufacturers and Retailers /

In the perennial tug of war between manufacturers and retailers, retailers seem to be winning. Today's retail industry is more concentrated than ever - in many industries and markets, a handful of retailers account for a majority of the sales. Their ability to control market access and influenc...

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Detalles Bibliográficos
Autores principales: Pauwels, Koen (Autor), Wang, Qiong (Autor), Chatterjee, Sharmila (Autor), Zhang, Jie (Autor), Scheer, Lisa (Autor), Steenkamp, Jan-Benedict (Autor), Ailawadi, Kusum (Autor), Stornelli, Jason (Autor), Dawar, Niraj (Autor)
Autor Corporativo: O'Reilly for Higher Education (Firm)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: MIT Sloan Management Review, 2013.
Edición:1st edition.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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