Rebuilding the Relationship Between Manufacturers and Retailers /
In the perennial tug of war between manufacturers and retailers, retailers seem to be winning. Today's retail industry is more concentrated than ever - in many industries and markets, a handful of retailers account for a majority of the sales. Their ability to control market access and influenc...
Autores principales: | Pauwels, Koen (Autor), Wang, Qiong (Autor), Chatterjee, Sharmila (Autor), Zhang, Jie (Autor), Scheer, Lisa (Autor), Steenkamp, Jan-Benedict (Autor), Ailawadi, Kusum (Autor), Stornelli, Jason (Autor), Dawar, Niraj (Autor) |
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Autor Corporativo: | O'Reilly for Higher Education (Firm) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
MIT Sloan Management Review,
2013.
|
Edición: | 1st edition. |
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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