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The Store Is Dead - Long Live the Store /
At a time when many traditional retailers are closing their physical stores, digitally native vertical brands such as Bonobos, which specializes in men's apparel, and Warby Parker, which specializes in eyeglasses, are aggressively expanding into offline locations. In this article, the authors e...
| Autores principales: | , , , , |
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
MIT Sloan Management Review,
2018.
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| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |