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The Power of Consumer Stories in Digital Marketing /
New research finds that stories about consumers' positive experiences with a brand significantly increase users' engagement with brand websites, and stories originating from consumers are especially powerful in shaping brand attitudes in social media. Indeed, companies that aren't off...
| Autores principales: | , , |
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
MIT Sloan Management Review,
2017.
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| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Urban, Glen, |e author. | |
| 245 | 1 | 4 | |a The Power of Consumer Stories in Digital Marketing / |c Urban, Glen. |
| 250 | |a 1st edition. | ||
| 264 | 1 | |b MIT Sloan Management Review, |c 2017. | |
| 300 | |a 1 online resource (4 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 520 | |a New research finds that stories about consumers' positive experiences with a brand significantly increase users' engagement with brand websites, and stories originating from consumers are especially powerful in shaping brand attitudes in social media. Indeed, companies that aren't offering experiences that leverage consumer input in brand-related narratives are missing out on important opportunities to connect in a meaningful way with potential buyers. | ||
| 542 | |f Copyright © 2017 MIT Sloan Management Review |g 2017 | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 700 | 1 | |a Gosline, Renee, |e author. | |
| 700 | 1 | |a Lee, Jeff, |e author. | |
| 710 | 2 | |a O'Reilly for Higher Education (Firm) | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/53863MIT58424/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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