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Master the Challenges of Multichannel Pricing /

Retail customers may accept different prices on different channels - but retailers need to manage new complexities to make it work. These include understanding what customers value in each channel and how that affects what they will pay, giving store employees the right language for talking about pr...

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Detalles Bibliográficos
Autores principales: Baker, Walter (Autor), BenMark, Gadi (Autor), Chopra, Manish (Autor), Kohli, Sajal (Autor)
Autor Corporativo: O'Reilly for Higher Education (Firm)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: MIT Sloan Management Review, 2018.
Edición:1st edition.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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