Mastering the market intelligence challenge /

To thrive in rapidly changing economies in regions such as Asia and Africa, multinationals need to take new approaches to gathering and using marketing intelligence.

Detalles Bibliográficos
Autores principales: Chari, Murali D. R., Luce, Kimberlee (Autor), Thukral, Inder (Autor)
Autor Corporativo: O'Reilly for Higher Education (Firm)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, MA : MIT Sloan Management Review, 2016.
Temas:
Business enterprises > Finance.
Economics.
Commerce.
Économie politique.
economics.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Mastering the market intelligence challenge
  • Why market intelligence is critical
  • Obtaining good market intelligence.

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