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Mastering the market intelligence challenge /
To thrive in rapidly changing economies in regions such as Asia and Africa, multinationals need to take new approaches to gathering and using marketing intelligence.
| Autores principales: | , , |
|---|---|
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, MA :
MIT Sloan Management Review,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 082 | 0 | 4 | |a E REFERENCE |
| 049 | |a UAMI | ||
| 100 | 1 | |a Chari, Murali D. R. | |
| 245 | 1 | 0 | |a Mastering the market intelligence challenge / |c Murali D. R. Chari, Kimberlee Luce, Inder Thukral. |
| 264 | 1 | |a Cambridge, MA : |b MIT Sloan Management Review, |c 2016. | |
| 300 | |a 1 online resource (9 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 365 | |b 6.50 | ||
| 500 | |a Reprint 58208. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Mastering the market intelligence challenge -- Why market intelligence is critical -- Obtaining good market intelligence. | |
| 520 | |a To thrive in rapidly changing economies in regions such as Asia and Africa, multinationals need to take new approaches to gathering and using marketing intelligence. | ||
| 542 | |f Copyright © 2017 MIT Sloan Management Review |g 2017 | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Business enterprises |x Finance. | |
| 650 | 0 | |a Economics. | |
| 650 | 0 | |a Commerce. | |
| 650 | 6 | |a Économie politique. | |
| 650 | 6 | |a Commerce. | |
| 650 | 7 | |a economics. |2 aat | |
| 650 | 7 | |a Business enterprises |x Finance. |2 fast |0 (OCoLC)fst00842558 | |
| 650 | 7 | |a Commerce. |2 fast |0 (OCoLC)fst00869279 | |
| 650 | 7 | |a Economics. |2 fast |0 (OCoLC)fst00902116 | |
| 700 | 1 | |a Luce, Kimberlee. |e author. | |
| 700 | 1 | |a Thukral, Inder. |e author. | |
| 710 | 2 | |a O'Reilly for Higher Education (Firm) | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/53863MIT58208/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||