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How to Compete in China's E-Commerce Market /
A surprising number of high-profile Western companies have stumbled in e-commerce in China. In this article, the authors identify four key ways in which U.S. e-commerce companies, including Amazon and Google, proverbially hit the Great Wall when they tried to enter the Chinese market. They offer a l...
| Autores principales: | , |
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
MIT Sloan Management Review,
2012.
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| Edición: | 1st edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |