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Beyond Big Data : Using Social MDM to Drive Deep Customer Insight /
Drive Powerful Business Value by Extending MDM to Social, Mobile, Local, and Transactional Data Enterprises have long relied on Master Data Management (MDM) to improve customer-related processes. But MDM was designed primarily for structured data. Today, crucial information is increasingly captured...
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified]
IBM Press,
2014.
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| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |