MARC

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040 |a VT2  |b eng  |e pn  |c VT2  |d RDF  |d OCLCQ  |d UKBTH  |d TOH  |d OCLCQ  |d OCLCO 
020 |a 9780130088512 
020 |a 013008851X  |q (Trade Paper) 
024 1 |a 076092016571 
024 3 |a 9780130088512 
035 |a (OCoLC)1103274175 
037 |b 00021483 
050 4 |a HF5415.5  |b .G65 2002 
082 0 4 |a 658.8/12  |2 21 
049 |a UAMI 
100 1 |a Goldenberg, Barton J.,  |e author. 
245 1 0 |a CRM Automation 
260 |a E Rutherford :  |b Prentice Hall PTR  |c Feb. 2002  |a Old Tappan :  |b Pearson Education [distributor] 
300 |a 1 online resource (320 pages)  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
520 8 |a Annotation  |b In CRM Automation , one of the world's leading CRM experts delivers hands-on guidance for every phase of your CRM initiative: goal-setting, process review, vendor selection, implementation, rollout, support, and administration. Drawing on 18 years of experience with more than 300 enterprise deployments, Barton Goldenberg offers a start-to-finish implementation blueprint covering every customer-focused business function: marketing, sales, customer service, field support, and beyond. 
521 |a Scholarly & Professional  |b Prentice Hall PTR. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Customer relations$xManagement$xComputer programs. 
650 4 |a Customer Relations  |x Management. 
650 4 |a Electronic Commerce. 
650 4 |a Business & Economics  |x Customer Relations. 
650 4 |a Business & Economics  |x E-commerce  |x General. 
650 4 |a Commerce. 
650 4 |a Business & Economics. 
650 4 |a Marketing & Sales. 
650 7 |a Customer relations  |x Data processing  |2 fast 
776 0 8 |i Print version:  |a Goldenberg, Barton J.  |t CRM Automation.  |d E Rutherford : Prentice Hall PTR Feb. 2002 Old Tappan : Pearson Education [distributor]  |w (DLC) 2001059140 
856 4 0 |u https://learning.oreilly.com/library/view/~/013008851X/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
887 |a HF5415.5.G65 2002 
994 |a 92  |b IZTAP