Advertising A New Approach (RLE Advertising) /
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin...
Autor principal: | Taplin, Walter |
---|---|
Formato: | Electrónico eBook |
Idioma: | Indeterminado |
Publicado: |
[Place of publication not identified]
Routledge,
2013.
|
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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