Cargando…
Advertising A New Approach (RLE Advertising) /
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin...
| Autor principal: | |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Indeterminado |
| Publicado: |
[Place of publication not identified]
Routledge,
2013.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Mu 4500 | ||
|---|---|---|---|
| 001 | OR_on1103261122 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 190512s2013 xx o 000 0 und d | ||
| 040 | |a VT2 |b eng |e pn |c VT2 |d CEF |d C6I |d CNCEN |d OCLCO |d OCLCF |d OCLCQ |d OCLCO |d OCLCQ | ||
| 020 | |a 9781136666292 | ||
| 020 | |a 113666629X | ||
| 029 | 1 | |a AU@ |b 000066230526 | |
| 035 | |a (OCoLC)1103261122 | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a Taplin, Walter. | |
| 245 | 1 | 0 | |a Advertising A New Approach (RLE Advertising) / |c Walter Taplin. |
| 260 | |a [Place of publication not identified] |b Routledge, |c 2013. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Title from content provider. | ||
| 520 | |a Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day. First published in 1960. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Industrial management. | |
| 650 | 6 | |a Gestion d'entreprise. | |
| 650 | 7 | |a Industrial management. |2 fast |0 (OCoLC)fst00971246 | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780415817868/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||