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Customer Relationship Management : The Bottom Line to Optimizing Your ROI.
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
E Rutherford : Old Tappan :
Prentice Hall [Imprint] Prentice Hall PTR Pearson Education [distributor]
Dec. 2001
|
| Edición: | 2nd ed., revised. |
| Colección: | NetEffect Ser.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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| 100 | 1 | |a Anton, Jon, |e author. | |
| 245 | 1 | 0 | |a Customer Relationship Management : |b The Bottom Line to Optimizing Your ROI. |
| 250 | |a 2nd ed., revised. | ||
| 260 | |b Prentice Hall [Imprint] |c Dec. 2001 |a E Rutherford : |b Prentice Hall PTR |a Old Tappan : |b Pearson Education [distributor] | ||
| 300 | |a 1 online resource (272 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a NetEffect Ser. | |
| 520 | 8 | |a Annotation |b For undergraduate/graduate-level courses in Quantitative Measurement and Consumer Behavior. Cutting-edge in perspective, this text presents innovative proven methods for determining whether a Customer Relationship Management (CRM) strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. Throughout, students see through measurable data-containing examples how CRM theory is applied with great success by various real-life companies. They learn 1)the scientific reasons why people resist change, 2)a process to deal with it (Successful People Process SSP) and a process to measure the results in an on-going manner, and 3)how to tie those measure results to the bottom-line (SP3M). | |
| 521 | |a College Audience |b Prentice Hall PTR. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 4 | |a Customer Relations |x Management. | |
| 650 | 4 | |a Business & Economics |x Customer Relations. | |
| 700 | 1 | |a Petouhoff, Natalie L., |e author. | |
| 776 | 0 | 8 | |i Print version: |a Anton, Jon. |t Customer Relationship Management. |b 2nd ed., revised. |d Prentice Hall [Imprint] Dec. 2001 E Rutherford : Prentice Hall PTR Old Tappan : Pearson Education [distributor] |w (DLC) 2001056579 |
| 830 | 0 | |a NetEffect Ser. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/0130990698/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 887 | |a HF5415.5.A58 2002 | ||
| 994 | |a 92 |b IZTAP | ||