Cargando…
The Truth About Behavioral Change /
In this article drawn from his new book, How Behavior Spreads, UPenn professor Damon Centola explains how the thinking about social networks is changing. Recent research reveals that depending on long-established concepts such as "weak ties" and "long bridges" to drive the adopti...
| Autores principales: | , |
|---|---|
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
MIT Sloan Management Review,
2018.
|
| Edición: | 1st edition. |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |