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The Truth About Behavioral Change /
In this article drawn from his new book, How Behavior Spreads, UPenn professor Damon Centola explains how the thinking about social networks is changing. Recent research reveals that depending on long-established concepts such as "weak ties" and "long bridges" to drive the adopti...
| Autores principales: | , |
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
MIT Sloan Management Review,
2018.
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| Edición: | 1st edition. |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 245 | 1 | 4 | |a The Truth About Behavioral Change / |c Centola, Damon. |
| 250 | |a 1st edition. | ||
| 264 | 1 | |b MIT Sloan Management Review, |c 2018. | |
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| 520 | |a In this article drawn from his new book, How Behavior Spreads, UPenn professor Damon Centola explains how the thinking about social networks is changing. Recent research reveals that depending on long-established concepts such as "weak ties" and "long bridges" to drive the adoption of new innovations and organizational change can be a prescription for failure. | ||
| 542 | |f Copyright © 2018 MIT Sloan Management Review |g 2018 | ||
| 550 | |a Made available through: Safari, an O'Reilly Media Company. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 700 | 1 | |a Lord, Tayler, |e author. | |
| 710 | 2 | |a Safari, an O'Reilly Media Company. | |
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