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The Only Way Manufacturers Can Survive /

Although most manufacturers are beginning to flirt with digital technologies, not one has successfully pulled off a digital transformation. CEOs still have to figure out its art - and science - forcing them to draw up their game plans on the fly, which inevitably leads to tension and trauma. But the...

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Detalles Bibliográficos
Autores principales: Govindarajan, Vijay (Autor), Immelt, Jeff (Autor)
Autor Corporativo: Safari, an O'Reilly Media Company
Formato: Electrónico eBook
Idioma:Inglés
Publicado: MIT Sloan Management Review, 2019.
Edición:1st edition.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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520 |a Although most manufacturers are beginning to flirt with digital technologies, not one has successfully pulled off a digital transformation. CEOs still have to figure out its art - and science - forcing them to draw up their game plans on the fly, which inevitably leads to tension and trauma. But they are learning. Here's how GE has navigated its own digital transformation process. 
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