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The digital transformation playbook : rethink your business for the digital age /

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the wo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rogers, David L., 1970- (Autor)
Otros Autores: Heitsch, Paul (Narrador)
Formato: Electrónico Audiom
Idioma:Inglés
Publicado: [Old Saybrook (Conn.)] : Tantor Audio, 2018.
Edición:Unabridged.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.
Descripción Física:1 online resource (1 audio file (10 hr., 03 min., 40 sec.))
Tiempo de Juego:10:03:40
ISBN:9781977382467
1977382460
9781977392466
1977392466