Trapped in the data sharing dilemma : social log-ins offered by large online platforms can help websites win users in the short term, but this may come at a price /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Krämer, Jan (Autor), Schnurr, Daniel (Autor), Wohlfarth, Michael (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review, [2018]
Temas:
Online social networks in business.
Business enterprises > Computer network resources.
Customer relations > Management.
Réseaux sociaux dans les affaires.
Business enterprises > Computer network resources
Customer relations > Management
Online social networks in business
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Notas:Place of publication from publisher's Web site.
"Reprint #60223."
Descripción Física:1 online resource (1 volume)
Bibliografía:Includes bibliographical references.

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