Bill It, Kill It, or Keep It Free? /

Many B2B companies seek to grow beyond traditional product lines by venturing into new services. Yet they often overlook the opportunity to capture sales from free services they provide. This article outlines the free-to-fee, or F2F, service transition. It shows how to inventory free services (categ...

Descripción completa

Detalles Bibliográficos
Autores principales: Ulaga, Wolfgang (Autor), Michel, Stefan (Autor), Hinterhuber, Andreas (Autor), Liozu, Stephan (Autor), Kohli, Ajay (Autor), Sawhney, Mohanbir (Autor), Steenkamp, Jan-Benedict (Autor), Homburg, Christian (Autor), Copaṛā, Sunīla (Autor), Wouters, Marc (Autor), Ritson, Mark (Autor), Mohr, Jakki (Autor), Gebauer, Heiko (Autor), Nambisan, Satish (Autor), Anderson, James (Autor), Ng, Irene (Autor), O'Beirne, Rebecca (Autor), Monroe, Kent B. (Autor), Bharadwaj, Sundar (Autor)
Autor Corporativo: Safari, an O'Reilly Media Company
Formato: Electrónico eBook
Idioma:Inglés
Publicado: MIT Sloan Management Review, 2018.
Edición:1st edition.
Temas:
Creative ability in business.
Creative thinking.
Technological innovations.
New products.
Créativité dans les affaires.
Innovations.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Many B2B companies seek to grow beyond traditional product lines by venturing into new services. Yet they often overlook the opportunity to capture sales from free services they provide. This article outlines the free-to-fee, or F2F, service transition. It shows how to inventory free services (categorizing them as profit drains, distributor delights, competitive weapons, or gold nuggets) and lays out a path for profitably generating revenues.
Descripción Física:1 online resource (22 pages)

Ejemplares similares